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THE SCOUT CHRONICLES: MODEL SCOUTING EXPOSED

THE SCOUT CHRONICLES: MODEL SCOUTING EXPOSED

By Alexandria Ceranski, Scout Contributor

Ah... the allure of the fashion industry. From mysterious creative directors to whip smart producers, edgy stylists, and yes, the elusive models…. Ever wonder how some models, well, become models? How they land those big campaigns? How did they get to be so confident behind the camera? Is it as easy as it looks?  Behold, the Agent.

 

New faces Destin Williams and Teagan Fisher

 

Like anyone entering any new field, models have to start somewhere...and sometimes literally from nowhere. A professional portfolio is not necessary to become a model. There are different pathways and points of entry along with different markets that ask to different looks. All of this may sound like a perpetual paradox. We sat down with the agents from Scout are providing some insight to their side of the industry.

We all know the “Discovered a star” stories of supermodels Kate Moss being discovered in the JFK airport and Gisele Bundchen found at a mall in Brazil. These are stories of scouting. Scouting is when agents attend events, go to local hang outs, or casually pass a potential model in their day to day and ask if they are interested in being a model. This is how someone can “get discovered” . Scout agent, Becca Mikesell, recently attended Outside Lands in Golden Gate Park, San Francisco to look for new faces. She says, “I don't tend to look for anything specific because you never know who you will find! I seek out all ethnicities and sizes.” For both men and women, height and defined bone structure is an eye cater. Another way to become a model is through your social media.

 

New faces Jacob Myer and Sara Wada

 

Scout is a very inclusive modeling agency in San Francisco and Los Angeles. Another Scout agent, Jada Ogden, says, “We work with a wide range of clients, that request various types of models.” To cater to those clients, Scout does not have a defined “look” they go for. “We are constantly looking for all sizes, all ethnicities, and people that could work as ‘editorial models’, ‘beauty’, ‘e-commerce/catalog’, ‘athletic’ or ‘commercial/lifestyle’.”

Being scouted is not the only way to become a model, you can submit yourself on an agency’s submissions page on their website. The difference here is when you perk the interest of a scout. In a public setting, it is an immediate face-to-face interaction. Submitting allows them to see your face and any information you include. Either way of getting discovered is valid, and both lead to a common next step.

 

New face Haley Logan

 

If our agent(s) think you are a good candidate for the agency’s curated board, they will offer moving forward with another meeting. This time it will be more informational and allow the modeling agent to see your personality and get to know you. It is also a time to ask any questions the model may have. Some tips from Jada on how to have a successful second meeting: “We prefer the girls and guys come as natural as possible. For girls [this means] little to no make-up and wear form fitting clothes that show their body/shape. For guys, jeans and t-shirt is fine.” Jada’s major no’s are: come with a full face of makeup on, wear heels you can’t walk in, and lie about your height and measurements. “We'll measure you when you come to the meeting anyways.”

 

Great digital examples of new face Olivia Larke and newly scouted Olivia Matthiessen

 

An important thing that Jada advises to remember is that signing with a modeling agency doesn’t mean you will start getting job after job right away. The phrase “grow in your craft” is a very active statement in the modeling industry. This process is called development. It includes a lot of test photoshoots, runway lessons, workouts, etc. “We are helping develop them into a model. That process could take weeks, months, or years, depending on that person's ability and growth.”

 

Great digital examples of new faces Sara Wada and Olivia Larke

 

There a long and ongoing discussions in society and in the industry about models being more than pretty faces. “If you are dull or have a bad attitude, the chances of you getting booked are slim,” Becca says. “At the end of the day, modeling is a job. Clients don't want to be stuck on set for 8+ hours a day with a model who is a stick in the mud!” There are numerous amounts of girls with brown hair, blue eyes, and freckles or men with blonde hair, brown eyes, and are 6’. If a client has a hard time with a model on set that day, they can easily find a replacement. Each booking is a precious and fragile place to be. Jada says, “In order to get repeat bookings with a client- they'll want to book with someone that is on-time, easy going, hard working, nice to everyone on set, and grateful for the opportunity!” Recommendations and precautions are given between clients in this industry about the models they work with. The fashion industry is very small despite its global reach. Reputations and personality are a high selling point when you are on a board of other model options being cast for a job.

The question of how to be a model is answered by throwing back the veil of the modeling industry. This industry really is a craft that is developed and practiced. It is not all glamorous. The people you encounter and the creative mindsets that you experience make the process so worth while. Our agents are part of the end image as much as the model is. If you are interested in becoming a model, Scout is one of the best modeling agencies in San Francisco. If you are in Southern California, we also have an office in Los Angeles.

 


BEST ECOMMERCE PRACTICES FOR 2018: PROVEN STRATEGIES TO UP YOUR ECOM GAME WITH ART DIRECTOR, MEGAN O’BRIEN

BEST ECOMMERCE PRACTICES FOR 2018: PROVEN STRATEGIES TO UP YOUR ECOM GAME WITH ART DIRECTOR, MEGAN O’BRIEN

Today, the stakes are higher for ecommerce sites and shoppers expect nothing less than top-notch experiences including more photography views to showcase garment fit, more product fabrication details, more outfitting direction for mileage on the investment they are about to make...and the list goes on! Technology is a blessing, but often customers pre-shopped prior to visiting your site, so it’s best to “surprise and delight” users through content and enforce a human connection. Art direction has evolved into a huge storytelling opportunity with editorial content as the anchor, allowing customers to envision your products woven into the fabrics of their lives. More importantly, retailers must integrate engaging, honest content on every level of the shopping experience to keep them longing for more.

Below are 3 key content strategies to hook your customers for life!

VIDEO

1) This medium is a solid way for brands to connect with consumers, whether it’s “behind the scenes”, “watch the show” runway coverage as seen with the Parisian handbag icon Longchamp, or “inside the mind of a designer” type editorial moment like on Net-a-porter. Customers expect to be romanced especially at the homepage level when they first arrive on-site. Retailers have the opportunity to really showcase product details at a completely new level, and stand behind items with a fresh perspective to paint a more solid picture.

 

2) PRODUCT PAGE PHOTOGRAPHY

Long gone are the days of simple product views (front, side, back). I admire French retailers, like the sophisticated iconic apparel brand, Maje and feminine dressmaker Mes Demoiselles Paris, who are stepping it up and expanding to a much more aspirational, emotional level on the bread and butter pages of the site. In essence, marketing and product blend together and create a more meaningful site experience on every page. Additional crops and angles highlight key product features, along with colored backgrounds to add visual variation.

 

 

3) EDITORIAL CONTENT

More brands are incorporating inspirational imagery and articles throughout the shopping experience to set the scene. The editorial content is the magazine cover, or “outside” of your store,  so it’s always important to provide “fresh”, new and relevant content daily. Nordstrom does this with animated gifs and compelling marketing offers at the product page level. Zara who plays in key fashion categories at value price points, continues to elevate the site experience with inspiring photography. Balance is key though, and some appreciate the sleek, clean aspect of editorial also as seen on Cuyana.

 

 

The opportunities are endless!  And, we are available to jump in and help. If you are interested for full custom audit and comprehensive report of your Ecommerce content creation,  contact Scout Creatives.

 


SCOUT SPOTLIGHT: ART DIRECTOR, GARY NOMURA FEBUS EXPLAINS IT ALL - INSIDER’S APPROACH TO ART DIRECTION

SCOUT SPOTLIGHT: ART DIRECTOR, GARY NOMURA FEBUS EXPLAINS IT ALL - INSIDER’S APPROACH TO ART DIRECTION

It really doesn't matter what kind of artist or creative you may identify with. It's a universal need to keep ourselves stimulated and inspired through a lot of broadening activities like visits to a museum, cooking classes, listening to music, or even perusing the preverbal black hole that is Tumblr (or worse yet, Pinterest).  No matter your flavor for keeping the creative juices flowing, one thing remains for certain: You must consume as much as you create.

 

 

It really doesn't matter what kind of artist or creative you may identify with. It's a universal need to keep ourselves stimulated and inspired through a lot of broadening activities like visits to a museum, cooking classes, listening to music, or even perusing the preverbal black hole that is Tumblr (or worse yet, Pinterest).  No matter your flavor for keeping the creative juices flowing, one thing remains for certain: You must consume as much as you create.

 

Graydon Carter Photograph by Annie Leibovitz

 

Everyone's entry into the Art Director arena probably has a heritage skill or experience like being a stylist or working in marketing so it's easy to find common ground with fellow crew members. On the other hand, those you meet in the field and how they apply their skills can vary as wildly as the industries you may find them in. Communication is key but truly taking ownership for the final image means taking a deep dive into all of the disciplines that make a team of on-set creatives. But wait, I've spent my whole life becoming a director, now you want me to take a step backward? Not quite.

 

 

I recently had the pleasure of working with Stay Alfred Vacation Rentals, an unexpected and otherwise odd client for a fashion guy like myself but so, so rewarding. Not at all what I was expecting for a company in its adolescence based in a medium sized city that's not exactly known for innovation. We guided the executive team of this booming startup through a series of photos and video interviews with a huge range of topics, personalities and ways we could use the content. Amongst this group of celebrated business leaders a common thread prevailed, one that can translate to any business: Investing in people is the core to every team's success.

 

 

Being an accountable leader and investing in your team can be tricky business when crews rotate or there's constantly new talent that you've never met. This is why it's important to always control for your variables. The photographer may change but the principles and mechanics of photography do not; Aperture, shutter speed, depth of field, focal length, and color temperature are the language your photographer speaks, and so too should it be the language you use when communicating with them. Most of us have heard of the "Golden Rule", treat people how you want to be treated, but the "Platinum Rule" takes it a step further: Treat people how they need to be treated.

When communicating with creatives this difference can be profound in producing a final product that meets your client's goals with precision and efficiency. If discussing with your makeup artist whether or not the subject should have a highlight on the cheekbone are you specifying whether it should be matte, totally light reflective, or contain particulates like glitter? Three different options that can have three very different effects on the final outcome and is dictated only by taking the time to acquire the knowledge that allows you to speak in their language. Even with wardrobe stylists, the artist and clothes may change but the principles of emphasizing the human form remain largely the same. A successful Art Director is one that can connect with their creatives, identify their strengths and create synergy in a group where everyone can shine.

 

 

Now that you're conscious of anticipating and addressing the needs of a dozen roles roles you may encounter in the day-to-day work of content creation, let’s complicate things exponentially by adding in the values and desires of the client commissioning the work. It may seem like a simple idea to put the needs of the client first, but not all of us are lucky enough to have the impeccable Agents at Scout to help parse down needs vs. wants and keep the project in scope. Much like you would with the creatives on set, doing your research becomes a critical part of understanding how your client intends on using the content you're making for them and the words or terms you need to use with them in order to actualize that goal. They might be for social so is everything able to square crop easily? How about negative space needed for brand logos? More than that, how do you meet the clients needs while also maintaining your creative integrity? Learn your limits. The difference between when you're making art, when you're not, and most notably when to blend the two.

Once you're able to wrap your brain around around the roles of everyone involved in your work, special opportunities arise to train and develop less experienced crew members(or even clients) to make sure they can meet the immediate needs of your shoot but more importantly, to nurture that relationship over time. 15 years ago I began my journey in this industry as a makeup artist, guided by a slew of amazing talent that also continued to grow and evolve into new and unforeseeable inspirations for success. There's nothing more rewarding than hiring someone for a job and years later learning you're a reason they can now hire you. Leaving a legacy and becoming a well rounded Art Director is a lifetime commitment to learning and constant self evolution.

 

 

What are some of your favorite ways to stay inspired? Are there artists you follow or periodicals that keep you in the know? Let us know! Now go share your resources, perspective and passions with everyone you encounter on this path and don't forget to check out the other great blog posts form our incredibly talented Scout Creatives!

 


SCOUT SPOTLIGHT: INFLUENCER CHAI MAE BOULAYAD

SCOUT SPOTLIGHT: INFLUENCER CHAI MAE BOULAYAD

Many times a day, across many media channels, platforms, and content mediums, we’ve noticed a movement in the exploration of beauty and what is considered beautiful.  Here at Scout, we explore how we can be a part of the conversation through the talent and artists we represent as well as the stories we help our clients tell. One wonderful example of this approach is Scout’s model/influencer, Chai Mai Boulayad.

 

 

My name is Chaimae Boulayad. Pronounced “Shay-Meh”. I am 23 years old. I was a born in small town called Taroudant, located south of Morocco. Taroudant is famous by its big brown walls that surround the whole city. It is also known for its warm climate. The average temperature ranges from 65 - 75 F.

 

How did you start your career as an influencer?

Well, I’ve always had a big love for anything beauty or style related.

I started my career as influencer about a year ago when I decided to share my favorite products and makeup techniques on Youtube and Instagram.

 

 

 

However, My first ever video I made was back when I was 18 where I shared different style of Hijabs for Muslim hijab wearing girls who needed a change of their regular hijab wrapping!

 

What’s your favorite thing about being an influencer. What are your favorite products.

My favorite thing about being an influencer is the engagement and the response I get from my followers when they try something I recommend or they advise me to try a different products I wasn’t aware of. Some of my favorite products are Giorgio Armani Luminous Silk Foundation, Sephora Collection lip balm in “ Almond”,  and Louis Vuitton Eau de Parfum in “Mille Feux”.

I enjoy makeup videos, and lookbooks the most!

 

 

 

 

What is an interesting fact that most people don’t know about you?

I Love reading or watching lectures about geeky theological conversations and books.

Some of my Favorites books are 11 minutes by Paulo Coelho, Reclaim your heart by Yasmin Mogahed, and of course the alchemist. (I read a lot in Arabic)

 

 

My favorite moment being an influencer was when I had a surprise visit from my followers. They came into Sephora, where I work.  These three young girls came in to say hello. They were very nervous that they couldn’t gather up their words. It was a very beautiful interaction. I will never forget that day!

 


SCOUT SPOTLIGHT: CELEBRATING DIVERSITY

SCOUT SPOTLIGHT: CELEBRATING DIVERSITY

Diversity

: the condition of having or being composed of differing elements : variety; especially : the inclusion of different types of people (such as people of different races or cultures) in a group or organization

 

Melissa Ruiz, Xin Yu

 

Diversity in the fashion industry is a hot topic right now. But why just now? What brought us to this crossroads where being diverse is trendy? It seems that by this point in time, diversity should not be an anomaly, but rather an undisputed, celebrated fact. That’s what Scout believed when the agency opened in 2011. Our Agency Director and resident boss lady, Jada Ogden, knew from the start that she didn’t want a board of all similar-looking white girls. Frankly, after spending eight years as a model agent she was exhausted of the same stereotype. She set out to make that change and soon developed the diverse range of models we represent today.

 

Sophia Jackson, Hawa Zabel

 

Xin Yu, Kate Becker

 

As the years progress, Scout continues to make diversity the center of our business. We pride ourselves in representing all shapes, sizes and ethnicities. When looking for models we look for a strong face and a personality that any client would fall in love with.

 

Sophia Jackson

 

Xin Yu

 

Kate Becker

 

Hawa Zabel

 

Melissa Ruiz

 

As a celebration of diversity, we put together a photo shoot, conceptualized by one of our agents, Becca Mikesell. The team was made up of Scout Models as well as our Scout Creatives: Joe Charles, Janet Mariscal and April Foster.  We were lucky enough to partner with a few local brands (Azalea SF, Freda Salvador and Soko) who share the same vision to make this photoshoot come to life.

 


SCOUT SPOTLIGHT: SCOUT MODEL & CREATIVES ANNUAL HOLIDAY PARTY

SCOUT SPOTLIGHT: SCOUT MODEL & CREATIVES ANNUAL HOLIDAY PARTY

We had our Scout Model & Creatives Annual Holiday Party in December 2017 and from what we can remember everyone had a blast. Hundreds of our favorite clients, models, and artists come back every year to this love fest. The holidays are a perfect time for us to get together, build community and foster relationships.  Creative Directors, Producers, Casting Directors, Art Directors, and Founders from the most loved brands in The Bay were there: Levi’s, Stitch Fix, PB Kids, Old Navy, Gap, Banana Republic, Walmart, Everlane, Third Love, and Marine Layer to name a few.  We look forward to continuing to build our community with our upcoming meet up events. If you are interested in attending, let us know here.

 

Scout Model, Charlotte, Stylist, Lorence M. with Friend and Scout Model, Erin

 

Azalea and Sandbox Studios Teams

 

Scout Model, Bijon Hill. Scout Agent, Becca Mikesell. Scout Agency Director, Jada Ogden. Scout Creatives Hair & Makeup Artist, Christina Flach

 

Scout Creatives Photographer, Brendan Manini

 

Scout Creatives Director, Clarissa Nicosia. Photo Art Director, Kevin Prentice

 

Scout Models Eirinie, Avalon, Alyssa and Sterling

 

Photographer, Fujio Emura and guest Daniel Lord

 

Closet 1951 Founder, Ilona Rinenberg and Guest Scout Model, Adriana

 

Scout Creatives, Hair & Makeup Artist, Janet Mariscal and Friends

 

Everlane’s Photo Producer, Muriel Schneider and Scout Model, Brooks

 

Scout Models Derrick Russell, Tyler Birkstrand and Justin Smith

 

Stitch Fix Crew with Scout Model Melissa Ziegler

 

Le Tote Photo Art Director, Sara Davis and Farid Zare

 

#ScoutFam Austin, Scout Model Sierra Lippert, Scout President Ryan Lippert and David Pirrotta, Founder of David Pirrotta Brands

 


SCOUT SPOTLIGHT: TIPS FROM A PRO - CAMILLE MONIQUE HAIR & MAKEUP

SCOUT SPOTLIGHT: TIPS FROM A PRO - CAMILLE MONIQUE HAIR & MAKEUP

For this month’s Scout Spotlight, we asked one of our veteran Hair and Makeup Artists, Camille Monique to provide us with some tips of the trade for both in front of the camera and #BTS.  

Whether you’re a model, a director, a producer or a photographer there is one thing you have in common: skin problems. Everyone has them and they impede your ability to look natural, healthy and vibrant. Your skin is the largest organ in your body and when it comes to caring for it it can seem quite daunting, but there are some simple ways to make your skin look good and feel good. While there are a million different products on the market, blog posts, and Youtube videos explaining the latest “holy grail” or “must-have’s”, I will attempt to add my 10 year professional makeup artist experience to the plethora of online opinions and share with you my secrets on how to get healthy skin and natural looking makeup. If you are a creative behind the camera, make sure to pass this onto your models so their skin is nice and prepped before your shoot, this will help your makeup artist greatly. While I’m sure they can use special techniques for fixing skin issues time is always of the essence and this will help them go faster!

 

Phase One: Skincare. Persistence, Pressure and Product. These are your key to attaining healthy glowing skin. There is no magic only consistency and a little TLC. Product is important but persistence and consistency are the real heroes here. Without the first 2 P’s the product’s will not be able to do their job.

Persistence: Establish a regiment and stick with it for at least a month before changing it. This way you know if a product is working for you or not. Give it time to do its job. Obviously if your skin reacts negatively (redness, inflammation, clogged pores, etc) then don’t wait - discontinue use immediately. But, many of my clients think the opposite of this is true too: if they don’t see immediately great results they think it doesn’t work for them. Your skin needs time to heal and adjust to new product so give it every opportunity to do so.

Pressure: Apply pressure when working in product (but don’t hurt yourself), and don’t rush through it. This applies to both washing your face and moisturizing it. Massaging products into the skin will open up your pores, allow for blood circulation and the release of toxins, and plump the skin. Your skin will retain the most moisture this way. The best way to apply is by dabbing the moisturizer directly onto the major areas of your face, then massaging it around your face with your fingertips. Don’t spread the moisturizer all over your hands before applying to your face. You will end up with well moisturized hands, but a barely moisturized face;)

Product: Product is always important. Finding the right one is the challenge, but my favorite way to finding skincare gems is getting skincare sampler packs at Sephora. They are a great affordable way at trying out products without commiting to a regular size portion. I try and stay away from fragranced products but it’s hard to cut it out cold turkey and there are still great skincare products that have fragrance. I like layering products. Start with a serum, then an oil free moisturizer for oily skin. For dry skin start with an oil and then a rich moisturizer. Make sure to exfoliate weekly, this is a HUGE help in attaining smooth glowing skin. Wash your skin with a gentle foaming cleanser at the end of the night, then use a toner on a cotton pad to wipe off excess product. This will keep breakouts at bay and allow cell-turnover, which will keep your skin nice and smooth for makeup.

Phase Two: Makeup. Blot, Apply and Set. Next step… Glowing Skin!

Blot: Allow at least 5 minutes for skincare products to soak in and then blot excess oils and product with blotting papers before applying makeup. Pretty straight forward, and seemingly insignificant but so helpful in allowing makeup to last longer.

Apply: Whether you are using a brush or a beauty blender (sponge) it’s important to understand the different tools and techniques used to apply foundation and concealer. Stipple the product onto your skin gently, pushing the product into the skin. If you are using a brush it’s best to use something with a soft, medium density and preferably goat hair or high quality synthetic hair. I love Cozzette for high quality synthetic and Hakuhodo for real goat hair/synthetic. When using a sponge, make sure it’s damp (fully damp and squeeze excess moisture out). This will help diffuse streaks in your makeup, whether by a brush, sponge or fingertips.

Set: If you have dry skin my favorite technique for setting concealer and foundation is using a setting spray. I spray a beauty blender and stipple it on top of my finished foundation and concealer, this will keep your concealer lasting all day without adding powder (which can make your makeup look cakey if you have dry skin). For oily skin, I use a powder. For darker skin I use a lightly pigmented blotting powder, or a lightly pigmented loose powder. Apply powder in light layers, and only where needed. Most people can get heavy handed with makeup, including powder, this will cause texture in the skin to show. For extra glow you can add a spritz of Dewy Skin Mist or press Becca Shimmering Skin Perfector in with your fingertips on the high planes of your face (i.e. bridge of your nose, cupid’s bow, above the arch of your brow and below, and on your cheek bones). For oily skin and after setting with powder add a powder shimmer with a loose brush to bring back luminosity to the skin.

My favorite trick to achieving an “I woke up like this” look is to use a wash of bronzer as an eyeshadow, some mascara, and a cream blush. Add a little cream or liquid highlight and a ‘bitten’ lip and BAM! Natural and fresh looking makeup!

For SOS situations, if you don’t have the time to take care of your skin (but you need to look immediately good and glowy), healthy looking skin is attainable, if you are willing to put the time in.

Alex arrived to our beauty shoot with inflamed and irritated skin, thanks to a makeup artist from her shoot the night before. Her face had been scrubbed raw trying to take actual spray paint off (you read that right - paint on her face *face-palm*). We used a little TLC: some oil, Paw Paw ointment and Koh Gen Do Moisture foundation and topped with Becca Shimmering skin perfector in Opal to achieve this dewy glowy goodness. [Viseart eyeshadow palette in Warm, Estee Lauder cream blush in Aerin and Viseart Lip palette in 01 Muse]

 

This model was fresh off the plane the morning of our shoot, with newly dehydrated airplane skin, redness and a break out all over her face. I cleaned her face really well with a gentle toner, thoroughly worked in her moisturizer and carefully applied a thin layer of foundation all over her skin. I applied a layer of matte setting spray, allowed that to dry and then gently went over each acne breakout with concealer, then set everything with a thin layer of powder. Voila! [Viseart Theory Palette in Minx, Viseart Lip Palette in 02 Classics, Senna Cosmetics Blush Palette]

 

Lastly, hydrating your skin from the inside out is an essential. Your skin will show it if you are dehydrated. The recommended intake for water each day is between .5 oz-1 oz per pound you weigh. That’s right, drink that water, people!

Stay fresh, dewy and vibrant!


SCOUT SPOTLIGHT: SECRET TIPS FROM A PRO: PHOTOGRAPHER JOE CHARLES

SCOUT SPOTLIGHT: SECRET TIPS FROM A PRO: PHOTOGRAPHER JOE CHARLES

We asked one of our Scout photographers, Joe Charles, “What do you do to make everyone’s skin look so great in all of your photos?”

 

 

Typically, as I prepare for shoots, I do my research on various makeup artists that are strong in skin preparation.  As one can expect, having a great makeup artist on set is as important as having a great model or photographer.  I seek out those that are skilled in natural looking beauty and whose aesthetic is as far from the Kim Kardashian contour that is seen everywhere these days. Minimal foundation and as much natural shine in the skin as possible!

 

 

Then before any shoot, I craft a vision board to create alignment and communicate a clear understanding of the intended goal.  Like any photographer, I draw inspiration from others in the space.  Recently, I have been heavily inspired by French photographer Alexandra Nataf and Australian photographer Eddie New.

 

 

Next, is casting the right model. I always look for three things: good skin, unique features, and the ability to really connect with the camera. After I receive a package of models, I always do my own personal cyber stalking through Instagram and models.com to see if they follow this criteria. It’s not as easy as it looks. If digitals aren’t included, I request their most recent ones.

 

 

I prefer to shoot natural light with a large window as my key light source. This provides a soft even light that really flatters the skin and makes the eyes sparkle. This type of lighting also picks up all the natural sheen in the makeup which I love. I’ve also discovered some camera exposure settings I found to work well over the years. It depends on the natural lighting and the model and takes a lot of experimenting.  Shooting a little underexposed with a higher aperture (I usually do about F5) allows for more detail which is ideal for capturing clear beauty shots.

 

 

Is post production important? Yes! I organize all my shots with Photomechanic, an intuitive tool that makes culling and selecting images easy.  I edit the images with Adobe Photoshop. I like working in black and white and color.  Side by side, you can see examples of the subtle tweaks I make in post.

 

When editing an image I prefer to keep everything as natural as possible including the natural skin texture.  It takes hours of practice of retouching to make an image look like it wasn’t retouched.  It’s well worth the time. Clients lately have been asking for images that aren’t too touched up. After I finish processing the skin, I like to soften the image sightly while adding a little warmth and contrast.

 


Scout Spotlight: Meet The Baitingers!

Scout Spotlight: Meet The Baitingers!

Introducing this month’s Scout Spotlight...The Baitingers!  We caught up with them this month after the successful launch to their recent Old Navy campaign to find out just WHAT IS the secret sauce to their success in the modeling industry ...

The entire family entered modeling all because of, Ziggy, the the middle child.  When he was 4 years old, his parents asked him what he wanted to do for his extra curricular activity. His response was to take pictures and cooking!  They actually thought he would say soccer or basketball because the family is all about sports.

 

When The Baitingers arrived to Scout with Ziggy, Sean Jr, little Skylar and even the dad, Sean Sr were all signed! As you can see it was a no brainer for Scout.

This was two years ago and The Baitingers have since worked on campaigns for many notable brands such as Old Navy, Fab Kids, Nike, Tea Collection, Gap, Levis, SOLIDshot, Expensify & North Face. We asked mom, Kiddy Baitinger, who really is the backbone that keeps this all going so successfully, just how does she do it?

 

What was your first casting experience like?

We didn’t really know what to expect, but the one thing we realized was that casting calls are really quick. Sometimes we drive for 2 hours, coming from Sacramento, to only be seen by the client for 5-10 minutes tops and then have to drive 2 hours back.  We’ve learned to turn it around and make the best out of it by exploring happenings and fun destinations city afterwards.

 

 

How did the kids feel when they booked their first job?

The kids were really excited when they booked their first job.  It was for Tea Collection,  We weren’t too familiar with the brand before the booking so we had to do some research.  We have been booked with them a few times since and have grown to really love the crew over there. The kids really enjoy themselves each time we go.  From the makeup artists, to the photographers, and the studio teachers, and the whole team at Tea; it’s become like a family. And now we shop there for the kids. They love their clothes….especially their sweatshirts.

 

What is the funniest moment on a casting or job?

The funniest thing was when the kids saw a dog on set and realized that animals can be models too. They got a kick out of that. Another time was when they went back to shoot with Old Navy a second time.  They frequently get to work with props, but this time it was with lollipops, candy, and snacks and they of course just loved that.  Another time, there was leaf blower on set and Ziggy just loved getting in front of that thing! He never experienced that before.

 

 

What was it like seeing all three kids working together?

Seeing them all work together was really sweet because usually they are fighting or arguing about something. There are times they get along really well, being nice to one another, and encouraging to each other. They dance and laugh so much together. The crew on set commented on how lovely they were with each other.  Immediately after though, they went right back to fighting and arguing again.

What did the kids think when they saw themselves in Time Square together?

They thought it was really cool to see themselves on such huge posters. They wanted to go to New York and see it for themselves.  A lot of people sent us photos. It was a really awesome experience for them and for the family.

 

What is some advice you could give to parents thinking of getting their kids into modeling?

I get this question a lot from other moms.  It takes a lot of commitment, dedication, and most importantly, organization! It is not easy, however it is really rewarding because the kids get to experience a lot of things they would not otherwise be able to do.  Biggest highlight is meeting really cool people and many other awesome families that are in the industry. It is always fun going to the castings because the kids know that they are going to see at least one familiar face.  We all have made some great friends along the way. There is a lot of sacrifice, a certain level of commitment and really playing close attention to all the emails, call times, logistics, etc as well as truly knowing the brands and their overall message.

 

 

Not a lot of people have the time to travel and deal with all the minute details and logistics. It can be daunting.  We turn it around and approach it like a family project. Now that we are traveling down to LA a lot more, we are now faced to learning a whole new market and how to navigate around that.  The reality of the modeling industry is that your kids don’t alway get picked so what I tell Moms is that when your kids don’t, take it lightly. It sounds trite, but it is really all you can do.  We look at it as another opportunity to learn something from the experience. With every casting call you get a chance to try again and again and to keep working at it.  One tip I share is prior to every casting, look up the brands you are meeting and learn as much as possible about them and their image and then dress the kids up in that brand or something similar to that brand. This creates the potential for clients to see what the kids would look like in their ad campaigns or on their ecommerce site.

 

What has been your favorite experience so far?

The whole modeling experience has been our favorite we have learned so much. We have met truly wonderful people, and have grown to love the clients we work for.  The kids had great fun from the adventure as a whole and we can’t wait to see what else modeling has in store for all of us.


SCOUT SPOTLIGHT: MEET MODEL SOPHIA JACKSON

SCOUT SPOTLIGHT: MEET MODEL SOPHIA JACKSON

For this month’s Scout Model Spotlight, we sat down with model, Sophia Jackson our spunky, green-eyed bae from the bay!

Name: Sophia Jackson

Where are you from? San Francisco, CA /Los Angeles, CA

How did you get scouted? Where were you? I was 6 years old shopping with my aunt at Old Navy in SF when I was approached by someone at Gap Kids.

Tell us details about your first job? I don’t remember much (I was 6), but I know it was a hot day in August and we were shooting winter coats so it was really hot. Still loved it though! 

What’s your favorite thing about being a model with Scout? I love the community within the agency #SCOUTFAM and I love that my agents at Scout are kind and easy to communicate with. They’ve made my dreams come true and exceeded my expectations to say the least!

What is the most memorable photo shoot you’ve been on? What was your favorite job/Client and why? I really love my job so it’s tough to narrow it down, but Anastasia Beverly Hills was super fun. Full glam and a rainbow wig - I’m sold.

 

 

What is the most embarrassing thing that has happened to you on set? Did anyone notice? One time I missed my morning flight to LA which made me over an hour late to a shoot and when I got there I spilled coffee all over the craft service table. Yes, people noticed.

Who would be a Dream Client that you would love to work with? Tom Ford.

When you’re not working, where would we find you? Probably shopping for black clothes or a new moisturizer.

Who is your style icon? Celebrities would be Kendall Jenner and Bella Hadid but I also draw a lot of inspiration from my friends, family, people I work with and people on the street.

Who is your favorite fashion designer? Ricardo Tisci’s work at Givenchy stands out to me. Phoebe Philo. Tom Ford, of course.

Who is your celebrity crush? Pharrell and Emily Ratajkowski.

Who is the one musician/band (dead or alive) that you haven’t seen, but would love to? The Cure.

What do you always have in your model bag? I try to keep makeup wipes and moisturizer with me, plus pasties/nipple covers.

What is the best and worst purchases you’ve ever made? Best: High waisted lululemon leggings. Worst: Jackets without pockets!

What ridiculous thing has someone tricked you into doing or believing? I’ve learned the hard way that not everyone can use coconut oil as face moisturizer.

What is something that is really popular now, but in 5 years everyone will look back on and be embarrassed by? Fast fashion. It may take a lot more than 5 years to sort this one out but I think at some point, we’ll be embarrassed at how little we considered waste and sustainability in consumer expenditures.

What is your favorite go-to restaurant in San Francisco? Chez Maman. I recommend the Potrero Hill location for relatively easy parking and city views. Get the fries.

Where do you shop? Nordstrom. Aritizia. Zara. Revolve. Azalea SF. My all time favorite is Fwrd.com

If you could have any superpower what would it be? Teleportation.

What is an interesting fact that most people don’t know about you? I’m still not super comfortable wearing my hair curly. I straighten it on my days off because it’s easier to brush.

 

 

What was the last text you received? My boyfriend checking in. He’s cute.

What is the funniest gag gift you have received? I love getting random snacks as gifts. Hot cheetoh fries are the key to my heart!

Lip gloss or lipstick? Lipstick.

Who is your favorite photographer? Jenn Collins.

 

 

Shag. Marry Kill:

  • Ryan Gosling - Kill. (Sorry Ryan, this wasn’t easy)
  • Zayne Malik - Marry. (No disrespect, Gigi)
  • G-Eazy - Shag.

What’s the longest you go without checking your IG? A few days, but it’s usually every hour.

Besides your phone, what don’t you leave the house without? Sunglasses. Always.

If you could travel anywhere for work, where would it be and why? Mexico because tacos on the beach.

What is your favorite weekend getaway spot? Honestly, Dolores Park.

Your Rap Name is “Young” + the last thing you spent Money on. Young Chai Latte.